About the Author
THE PRINCIPAL AUTHOR, CREATOR OF MAGNETIC MARKETING®, DAN KENNEDY is a celebrated direct marketing and direct-response advertising strategic advisor to countless companies grown from the ground up to tens of millions and even over a billion dollars. But his passion is for the Main Street small business owner; the butcher, baker and candlestick maker; the solo practitioner; those he deems the unsung heroes of the economy. He’s a multimillionaire serial entrepreneur himself, an creator of more than twenty popular business books, and a sought after speaker whose career has included nine years on the number one seminar tour in The us, with audiences from fifteen thousand and up, many times sharing those stages and others with celebrity entrepreneurs like Debbi Fields (Mrs. Fields Cookies), Ben & Jerry, Donald Trump and Gene Simmons (KISS), former US Presidents including Ronald Reagan, and top business speakers Zig Ziglar, Brian Tracy and Tom Hopkins.
MAGNETIC MARKETING® is a radical,dramatically different sea-change in the way new customers,clients, patients or prospects are attracted and in the wayproducts, products and services, businesses and practices are advertised.This is a “change movement” that has established itself in over 136different niches, business categories, industries and professions,but is still also a “best kept secret”―its practitioners are in a “secretsociety.” It―and only it―offers real protection from commoditization,Amazon-ization, price and profit destruction. It’s soundly basedon well-proven strategies dating from the turn of the century to thepresent. No academic theories, no vague “ideas”, no fads. No BS! Themakings of a system for your business’s sustainability and growth youcan depend on. It’s introduced to you on this important and timely book.You have made a wise decision obtaining it. Bolt the door, put awaythe device and dig in!magneticmarketing.com